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American Restaurant: Smokehouse

Design Brief

This smokehouse restaurant in Jeddah was conceived as a bold and inviting space that captures the raw charm of American vintage culture infused with industrial character. The project covers 1,300 square meters with a dramatic double-height ceiling and expansive glass façades, creating a bright and dynamic atmosphere that draws guests into an immersive dining experience.

Location

Vision tower, Jeddah, Saudi Arabia

Services

Architectural Design, Interior Design.

Date

Completed in March 2020

Budget

$1000,000

01

Architecture

Spanning over 1,200 square meters, the Food Hall is organized across two open levels. Restaurants are strategically positioned along the perimeter to ensure direct access to outdoor service areas and optimize operational flow. Shared back-of-house facilities Including cold storage and service zones are located at the rear, while public restrooms are discreetly placed in the back-left corner. The central café anchors the layout, and the fully glazed façade connects the interior with the main street, enhancing visibility and inviting natural light.

01

Architecture

Spanning over 1,200 square meters, the Food Hall is organized across two open levels. Restaurants are strategically positioned along the perimeter to ensure direct access to outdoor service areas and optimize operational flow. Shared back-of-house facilities Including cold storage and service zones are located at the rear, while public restrooms are discreetly placed in the back-left corner. The central café anchors the layout, and the fully glazed façade connects the interior with the main street, enhancing visibility and inviting natural light.

01

Architecture

Spanning over 1,200 square meters, the Food Hall is organized across two open levels. Restaurants are strategically positioned along the perimeter to ensure direct access to outdoor service areas and optimize operational flow. Shared back-of-house facilities Including cold storage and service zones are located at the rear, while public restrooms are discreetly placed in the back-left corner. The central café anchors the layout, and the fully glazed façade connects the interior with the main street, enhancing visibility and inviting natural light.

02

Interior Design

The interior layout is organized along a central pathway that guides visitors through the diverse dining options, ensuring maximum visibility for all restaurants. The café occupies the central node beneath a striking wooden sculpture composed of over 4,000 vertically suspended timber rods at varying heights. This sculptural piece shifts in form depending on the viewer’s perspective and is softly illuminated to create an ever-changing visual experience. Elegant furnishings, natural elements, and carefully placed trees convey both sophistication and openness, while lighting fixtures shaped like birds add to the organic, immersive ambiance

02

Interior Design

The interior layout is organized along a central pathway that guides visitors through the diverse dining options, ensuring maximum visibility for all restaurants. The café occupies the central node beneath a striking wooden sculpture composed of over 4,000 vertically suspended timber rods at varying heights. This sculptural piece shifts in form depending on the viewer’s perspective and is softly illuminated to create an ever-changing visual experience. Elegant furnishings, natural elements, and carefully placed trees convey both sophistication and openness, while lighting fixtures shaped like birds add to the organic, immersive ambiance

02

Interior Design

The interior layout is organized along a central pathway that guides visitors through the diverse dining options, ensuring maximum visibility for all restaurants. The café occupies the central node beneath a striking wooden sculpture composed of over 4,000 vertically suspended timber rods at varying heights. This sculptural piece shifts in form depending on the viewer’s perspective and is softly illuminated to create an ever-changing visual experience. Elegant furnishings, natural elements, and carefully placed trees convey both sophistication and openness, while lighting fixtures shaped like birds add to the organic, immersive ambiance

Design Philosophy

The design reflects a harmony between structure, experience, and emotion. It is driven by the idea of creating a sensory journey inviting movement, discovery, and interaction. Each element, from material choice to spatial rhythm, is crafted to elevate the customer's connection to the space, transforming dining into a layered, memorable experience.

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