Design Brief
This smokehouse restaurant in Jeddah was conceived as a bold and inviting space that captures the raw charm of American vintage culture infused with industrial character. The project covers 1,300 square meters with a dramatic double-height ceiling and expansive glass façades, creating a bright and dynamic atmosphere that draws guests into an immersive dining experience.
Location
Vision tower, Jeddah, Saudi Arabia
Services
Architectural Design, Interior Design.
Date
Completed in March 2020
Budget
$1000,000
02
Interior Design
The interior layout is organized along a central pathway that guides visitors through the diverse dining options, ensuring maximum visibility for all restaurants. The café occupies the central node beneath a striking wooden sculpture composed of over 4,000 vertically suspended timber rods at varying heights. This sculptural piece shifts in form depending on the viewer’s perspective and is softly illuminated to create an ever-changing visual experience. Elegant furnishings, natural elements, and carefully placed trees convey both sophistication and openness, while lighting fixtures shaped like birds add to the organic, immersive ambiance
Design Philosophy
The design reflects a harmony between structure, experience, and emotion. It is driven by the idea of creating a sensory journey inviting movement, discovery, and interaction. Each element, from material choice to spatial rhythm, is crafted to elevate the customer's connection to the space, transforming dining into a layered, memorable experience.
